I recently generated a word cloud of the abco automation site. This takes all the text from all of our blog posts and assigns them a weight based on how often they appear. The more frequently a word appears the larger it is in the resulting picture.
Taking a quick look at our cloud I noticed some words that we clearly use very frequently.
Distribution, no surprise right? That’s what we do. Our main job is to design (also one of the large words) and build (no slouch, either) distribution centers for our clients.
However, when I do a word cloud using one of our clients websites, guess what? No distribution, no automation, no build. But for such a crucial part of their business, getting products to their customers or their outlets, why wouldn’t those words be mentioned on the website?
Because it is not their core value. It’s not what makes them money.
We talk so much about distribution, automation, and design, because that’s how we make our money. If you sell clothes, auto parts, or computers you are going to talk about those things.
However, our clients they know that distribution is important, they just don’t have the level of knowledge needed about bleeding-edge ideas and technologies. When we come in and talk to CEO’s, CFO’s, VP’s our goal is that when we leave they know much more about their distribution center, and their business.
And that’s the difference between us and what other system integrators do. We think that if we educate our clients about new trends in distribution and how they can improve efficiency and SALT they are more likely to pick the solution that is best for their company, instead of one pulled out of a box. The best system for your distribution center is not a one-size-fits-all. The best solution is a result of a lot of hard work and cooperation between us and our client to arrive at the distribution center design that will provide the best ROI.
While the executives we speak to won’t necessarily have the knowledge to go build their own distribution center they will know what went into making theirs. What were the numbers we looked at. What the variables are, how we did the math.
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